I am an experience designer, both personally and professionally. I will never, ever have a day off. I am also an aspiring unicorn, an unapologetic perfectionist, a beer snob, and a traveler without a retirement plan.
If I won the lottery I'd take a real shot at pro golf. I think bad puns are great. I root for two football teams that both have bird mascots, and the only food that scares me is the sea urchin. Check out my digital life and say hi here if you'd like!
Solar power is the fastest growing sustainable energy in the US, but most people still don't know the first thing about it. Currently, the process of sizing a solar system is a long and complicated endeavor, demanding constant communication between multiple parties. That’s where SunOpps comes in. By automating most of these initial steps, we can cut out significant up-front cost for the company and the customer.
My team is creating a responsive web application to allow homeowners to calculate the size of a new solar electric system that will fit their unique energy needs. I played an integral role in the application’s development and a lead role in its design and user experience. This interactive solar application is a first-of-its-kind.
Homeowners start by entering their home and utility information, as seen above. Then, homeowners can find their house via Google maps and begin designing a system for their home that will match their unique energy needs.
Then the homeowner identifies usable, open areas of their roof that are suitable for solar and where panels can collect the most sunlight possible.
Then, we ask the homeowner a few simple questions about their roof to get a more accurate estimate of the useable area. For the beta, we focus on high level questions.
Once done with their design, the homeowner will be able to see and adjust their estimate. They will walk through their purchase and a signed agreement, all from their computer.
Customers will also be able to monitor their energy usage, solar generating capacity and system efficiency from the application. This is all coming soon, as SunOpps is currently gearing up for a beta release by the end of the year. I am responsible for the entirety of the UX design, UI, brand, style, and a good portion of the copy.
Duke University Medicine needed a complete overhaul of their website for their world class medical facility. The goal was to make the site fully responsive and more patient focused, providing unique and in-depth tools to help patients be more informed and feel more at ease, wherever they may be.
I wanted to make the site represent current design style, but also be accessible to an older audience. The main navigation is a perfect example of how we pulled that off.
I also took a few cues from different mobile web and mobile application designs and laid out interior pages that would transition seamlessly to tablet and mobile sizes. I wanted the site to be innovative, but still familiar.
The website is more than just a static site, it is a deep decision platform aimed at giving the patients all the tools they need to be decisive and confident with their health care. Search results are tailored to the individual users, their needs, and their location.
As the site scales down, there is only one major breakpoint on most pages. Responsiveness is very important, but so is presenting a consistent look and feel to the older users of the site. Familiarity and flexibility of the layouts were of paramount importance.
I was tasked with the role of lead designer and art director for the project during the initial phases and up through the start of development. I worked with another talented interactive designer, a user experience design specialist, a front-end developer, back-end developer, a copywriter, and a strategist/account manager. It was a great challenge and a really amazing learning opportunity.
Verizon Wireless releases new phones and tablets seemingly every other week, and there can be quite a learning curve for some users. Modea was tasked to make the desktop version of their "how to" guides accessible on mobile devices.
The user could toggle between step-by-step instructions and a visual, interactive representation of their phone in order to complete the steps. Being able to quickly switch between the two functions and having accurate search functionality were key goals of this product.
Modea also built fully working mobile operating systems, in browser, to emulate a more life-like experience for the customer.
I worked closely with another designer on this project who was responsible for most of the design work. I provided more of an art director role after the initial wire-framing process.
Chiquita doesn't just do bananas. The company launched new healthy snack-bites geared towards younger kids, and we had to let the moms across the country know.
WWe first added a store locator to their Facebook page and soon after released the game, which was simple, addicting, and fun.
Players tried to catch falling Apple Bites, also looking for Chiquita logo “power ups” and avoiding the apple peel bow. The higher the score, the more valuable the coupon.
Once the game was completed, we prompted the user to share their score to their social networks to double the value of their coupon. This incentive alone doubled the reach of the game.
I worked closely with a copywriter, 3-D artist, producer, and creative director. The process was quick but it was also enjoyable. I concepted, wire-framed, and designed the game, and it performed better than we expected. In just three weeks, it was played over 10,000 times, 98% of the time completed, and there were over 1,700 shares on social media.
For the most part, moving sucks. My old company, Modea, wanted to change that. Teaming up with local experts in the industry, the ambitious idea was hatched to modernize and overhaul the entire moving process by making it more automated, streamlined, organized, and efficient.
We started the customer with an introduction to the platform, which would take care of everything for them.
First and foremost, we needed to know where they were and where they were going.
Moveline featured a dashboard so the customer could return any time to check on the status of their move, change dates, see the schedule, or further customize their move.
No one moving company was favored. The idea was to provide and honest and unbiased quote to the customer to save them as much time, hassle, and money as possible, no matter how long the move.
Additionally, hundreds of blog posts, tips, and tricks were added to give the customer even more information at their disposal.
During the project, my role was to focus on user experience and apply the existing style guide to the pages I wire-framed and laid out. The project eventually outgrew Modea's walls and became a Techstars Startup graduate in NYC and is now thriving and growing in Las Vegas.
I debated excluding this project from my portfolio, but I am still proud of it so I figured I would. I worked on this during my time as a student at Virginia Tech, but the cover is still one of my favorite pieces.
During the process there were many different student designers involved, but I was the lead designer the 2nd half of the year and I was in charge of shipping a deliverable to the print shop.
The project won a professional level Addy award in 2009, even though it was entered as a student project. And that's about as much as you'll hear me brag.